BESPOKE MARKETING PLAN FOR YOUR HOME
Sotheby’s International Realty’s local, national and global marketing strength, an all-important factor in attracting qualified buyers, cannot be matched. My clients benefit from the unparalleled Aspen Snowmass Sotheby’s International Realty marketing platform, which features local, national and international exposure through a wide variety of digital and print media. From best-in-class photography, virtual tours and custom brochures, to direct mail, e-mail and online marketing, my bespoke strategies result in qualified buyers seeing your home.
EXPERIENCE AND PROFESSIONALISM
I am defined by results, discretion, and our commitment to surpass clients’ expectations. From pricing and staging your home to securing qualified buyers, my goal is to ensure a drama-free transaction.
MARKET KNOWLEDGE
I communicate. Sellers receive frequent updates on market activity, and customer and agent feedback after showings. Clients benefit from my long-standing professional relationships, developed over thirty combined years in business.
POINT DRIVE
Aspen Snowmass Sotheby’s International Realty brand supports our sellers with Point Drive, the brands exclusive digital listing presentation. This exclusive marketing tool is a customizable digital presentation which created a strategic eMarketing program with tracking reports and more.
PROFESSIONAL PHOTOS
Professional photos are a must when marketing your home. It can go from a definite yes to view the home, to a complete pass due to the quality of photos. I work with a team of professionals when it comes to the right imagery for your home in order to entice the right buyer.
VIRTUAL TOURS
I work with Michael Brands, Aspen’s premiere videographer in the real estate biz. Both outdoor and indoor videography is available. Video has been and will be an essential part of marketing a home and giving consumers the best information possible when they’re in the real estate shopping process.
Examples of virtual tours
OPEN HOUSES
I take the time to show potential buyers, neighbors and lookey-lous your home. Depending on the location of your home, Aspen Board of Realtors as well as Aspen Snowmass Sotheby’s International Realty market the open house
INTERNET
The Sotheby’s International Realty brand has a history of setting the standard for drawing upon technology in the marketing of fine property, and as a trusted Broker Associated with Sotheby’s I continue to do so with a series of innovative tools that connect purchasers and sellers around the world. These include online listing distribution programs, a mobile website capable of finding nearby properties from anywhere, a powerful internet presence with unique options such as language translation and currency conversion, customizable iPad presentations, strategic eMarketing programs, tracking reports and more.
EMAIL MARKETING
With my combined market knowledge and international connections, email marketing has been a wonderful platform to showcase my sphere of influence what is going on in the real estate market in Aspen and the Roaring Fork Valley.
Print marketing comes in many forms for my clients from magazine, to newspaper and premium listing brochures. Being part of the Aspen Snowmass Sotheby’s International Realty brand, I am able to place print media within the Aspen Times, Aspen Times Weekly & Aspen Daily News. I also have premium position within Aspen Sojourner as well as Aspen Idea, the Aspen Institutes Magazine.
MLS
The Aspen Glenwood MLS is a unique platform to showcase your listing. One must be part of the Aspen Board of Realtors (ABOR) to gain access to this exclusive MLS. Your listing will be showcased within the Aspen Glenwood MLS along with the Broker to Broker (B2B) announcements in exclusive ABOR email network.
Susan combines her global business expertise with an ability to connect people and places.